Flipkart expert
Flipkart expert
Unblocking 500 million non english speaking users through conversational commerce.
Making sure travelers feel looked after till they reach their destination.
Search through voice
Search through voice
Voice search helped users find exactly what they are looking for without proficiency in english.
Voice search helped users find exactly what they are looking for without proficiency in english.
Contextual recommendations
Contextual recommendations
After the initial search, we could establish enough context to guide the user step by step.
After the initial search, we could establish enough context to guide the user step by step.
Interactive product cards
Interactive product cards
Simple and visual product cards that highlight the essential features of the product.
Simple and visual product cards that highlight the essential features of the product.
Objective
Objective
To design a discovery experience that is more inclusive for non-English speaking users.
To design a discovery experience that is more inclusive for non-English speaking users.
Competitor analysis
Competitor analysis
Companies like OLX, Quikr & Snapdeal have announced that they will translate in 5 local languages. Amazon has only just announced that their website that will support Hindi to invite more users
Companies like OLX, Quikr & Snapdeal have announced that they will translate in 5 local languages. Amazon has only just announced that their website that will support Hindi to invite more users
Research insights
Research insights
I recruited local language smartphone users to better understand their usage of the internet & Ecommerce Apps.
I recruited local language smartphone users to better understand their usage of the internet & Ecommerce Apps.
Brainstorming
Brainstorming
I kept an open mind while brainstorming multiple ideas before narrowing down to 4 concepts.
I kept an open mind while brainstorming multiple ideas before narrowing down to 4 concepts.
Wireframing a plausible solution
Wireframing a plausible solution
After evaluating multiple ideas & conversations with designers and engineers at flipkart, I started working on a plausible solution.
After evaluating multiple ideas & conversations with designers and engineers at flipkart, I started working on a plausible solution.
User testing
Uncertainty didn't
stop there
Users expressed delight at being able to shop online without having any prior knowledge or proficiency in English.
Users expressed delight at being able to shop online without having any prior knowledge or proficiency in English.
Some users were confused while reacting to the voice instruction as there were multiple affordances.
Some users were confused while reacting to the voice instruction as there were multiple affordances.
Visual Design Explorations
Visual Design Explorations
I studied and emulated visual styles in existing chat and voice based Apps and then crafted a visual treatment that looked both modern but also allows the user to consume content easily.
I studied and emulated visual styles in existing chat and voice based Apps and then crafted a visual treatment that looked both modern but also allows the user to consume content easily.
Final designs
Final designs
The aim is to suggest suitable products without tiring the user with questions. The App would eventually learn and provide accurate suggestions making the user use voice interactions only if absolutely necessary.
The aim is to suggest suitable products without tiring the user with questions. The App would eventually learn and provide accurate suggestions making the user use voice interactions only if absolutely necessary.
Product cards are the most important components of any e-commerce platform and it was important to design them for multiple categories and different types of information.
Product cards are the most important components of any e-commerce platform and it was important to design them for multiple categories and different types of information.
