Hotel search
Hotel search
Helped travelers discover new experiences and the tried & tested hotels as well.
Helped travelers discover new experiences and the tried & tested
hotels as well.
Overview
Overview
Cleartrip is a global online travel company with the mission of making travel simple. Early 2020, we shipped a brand new hotel search experience, increasing bookings by 4%. This involved a revamp of cards, filtering, sorting, editing and shortlisting.
Cleartrip is a global online travel company with the mission of making travel simple. Early 2020, we shipped a brand new hotel search experience, increasing bookings by 4%. This involved a revamp of cards, filtering, sorting, editing and shortlisting.
Why redesign?
Why redesign?
Over time many features were separately added to the page. It lost purpose and became overwhelming to use.
Over time many features were separately added to the page. It lost purpose and became overwhelming to use.
Ideation
Ideation
I spent the first few weeks analyzing competitors, drawing inspiration & identifying structural problems existing today.
I spent the first few weeks analyzing competitors, drawing inspiration & identifying structural problems existing today.
Chaos to clarity
Chaos to clarity
I tackled problems surface by surface and gradually worked towards combining them together.
I tackled problems surface by surface and gradually worked towards combining them together.
Exhaustive iteration
Exhaustive iteration
I quickly prototyped multiple ideas and circulated them with stakeholders internally.
I quickly prototyped multiple ideas and circulated them with stakeholders internally.
Scoping solutions
Scoping solutions
I narrowed down solutions based on feedback and tested them with selected user groups.
I narrowed down solutions based on feedback and tested them with selected user groups.
Helping customers shortlist
Helping customers shortlist
I designed the experience to provide better scan-ability & feedback. This helped customers shortlist hotels even faster.
I designed the experience to provide better scan-ability & feedback. This helped customers shortlist hotels even faster.
Contextual filters
Contextual filters
Some want to explore new experiences, some might have a tight budget and some look for the ‘tried and tested’.
Some want to explore new experiences, some might have a tight budget and some look for the ‘tried and tested’.
Location sorting
Location sorting
Travelers have a proclivity to a location of interest. Customers traveling on business stay near their office and they stay near attractive spots when on a holiday.
Travelers have a proclivity to a location of interest. Customers traveling on business stay near their office and they stay near attractive spots when on a holiday.